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No need to use tags predating HTML 4.01В вЂ“ Actually, the use of has been discouragedвЂ¦since 1999! Properly close your HTML tags and embed them correctlyВ вЂ“ Yes, this is related to the first point, but all too often we see this type of atrocity in emails: My Link No javascript in your emailsВ вЂ“ First of all, because it serves no purpose, and secondly because it will incur the wrath of most anti-spam filters.

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Observe HTML standardsВ вЂ“ Just because it is recommended to code your emails like you would have 10 years ago doesnвЂ™t mean that you shouldnвЂ™t respect the standards. HTML: How does it influence the deliverability of your emails? Unbelievable, isnвЂ™t it? And yet, this kind of situation happens all the time. The solution? To host the images of the emailsвЂ¦on the emailsвЂ™ sender domain name! Finally, everything is back in order. And when we try to make direct contact with Yahoo!, no response. With each sending, a different element is testedвЂ¦to no avail. They have fantastic open rates (25%) in spite of an aggressive campaign (3 newsletters each week and 2-4 partner mailings each month).В However, they experienced a serious deliverability problem.В Yahoo! is the problem, which is surprising because Yahoo! constitutes a very female-orientated segment, which is also the target market of the e-commerce site in question.ДЇor four months, every possible solution is tried.

Every element of their email strategy is finely tuned.

The advertiser is a well-known player in the world of e-commerce.

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